“Green Products”: A Review with the Consumer Buying Process Framework

A Study on the Relationship between Consumer Attitude, Perceived Value and Green Products

Marketing literature reveals that perceived value is always considered to be of paramount importance when consumers purchase a product. In order to form a positive attitude towards green products resulting from a higher perceived value, the products proclaimed as green should incorporate the worth which consumers value the most while purchasing. The present study investigates whether there is a...

A Conceptual Framework to Understanding Online Consumer Buying Behavior

Online shopping is becoming a well-accepted way to purchase a variety of products and services. For online shoppers, an online interactive hypertext environment enables them to search and control information; alteration in the traditional mass media environment in which the sender of messages largely controls what will be seen and heard as well as shift of control in favor of the receiver for c...

A Network Approach to Understanding “Green Buying”: A Literature Review

Consumers and organisations are increasingly considering longer term sustainability issues when they purchase or supply goods or services: “green buying” appears to be gaining momentum. However, progress is slow and the percentage of green purchases has remained static at 2% for the last two years. This paper suggests that a network approach to the drivers of green purchasing and supply may pro...

Consumer Responses to Green Products: The Influence of Psychological Collectivism

The Internet and Consumer Buying Behavior: A Research Framework and Analysis

In its current form, the Internet is primarily a source of communication, information and entertainment but increasingly also a vehicle for commercial transactions. An understanding of reasons for purchasing on the World Wide Web is particularly relevant in the context of predictions made regarding electronic shopping in the future. In the paper, the antecedents to electronic exchange in the on...